For Swayam Sikkim, our goal was to create a captivating and culturally rich brand that truly embodies the spirit of Sikkim, India. Swayam Sikkim acts as a unique platform to showcase the organic produce and hand-crafted products of Women Self Help Groups in Sikkim to a global audience. Our journey involved in-depth research and creative exploration, resulting in a brand identity that captures the essence of Sikkim – from its traditional art to its breathtaking landscapes and vibrant colours. We selected blue as the cornerstone of our brand, complemented by soft, feminine hues to honour the women of Sikkim. This project was an incredibly fun and rewarding creative endeavour!