Imagine being part of the creative process to bring the brand identity of Roots Agro, an artisanal condiment brand from Nagaland, India to life!

For Roots Agro we carefully crafted a logo that captures the very soul of Nagaland by incorporating agriculture elements such as the Rice Plant, a Rooster, and the majestic Mithun Buffalo – the state symbol of Nagaland as the central image.

To enhance the brand’s charm, we hand-drew the wordmark, giving it an authentic, handcrafted feel. The packaging was designed with a rustic Kraft paper look, highlighting its boutique, artisanal, and organic essence. Working on this project was an absolute joy as we captured the true spirit of Nagaland and brought Roots Agro’s unique identity to life!